We change behavior for Good.

Archive for April 2015

Turn energy waste into social good.

Behaviour Change, Employee Engagement, GoodCoins
  • 28 Apr
  • Ron Dembo
  • 0 Comments
The ugly truth is this: Canadians waste a LOT of energy. It’s exorbitant. There are lots of ways that we can reduce our consumption. Lots of programs put in place to educate. But we’re creatures of habit and convenience. And we keep on wasting and wasting and wasting… Transform waste into good Behaviors are easier Read More

Give buildings the car treatment

Carbon Offset, Environment
  • 24 Apr
  • Ron Dembo
  • 0 Comments
The automobile industry is teaching us a lot about information transparency and how to educate the masses. Surprising, we know. Every car – yes, every single one – on a car lot in North America has a mandatory Fuel Consumption sticker that, by law, informs potential buyers about each vehicle’s fuel economy. It’s also become Read More

Good people are healthy people. It’s proven.

Behaviour Change, Employee Engagement, GoodCoins
  • 22 Apr
  • Ron Dembo
  • 0 Comments
In 2012, we launched a little something called GOODcoins. The world’s first social currency and a platform for behavioral change that sticks. We did it because we saw a direct correlation between GOOD behavior (exercise, environmental consciousness, social responsibility, etc.) and positive healthy outcomes (happiness, job satisfaction, reduced healthcare system pressures, better relationships, etc.). It Read More