We change behavior for Good.

Scientific Advisors



We rely on these industry-leading advisors to help us chart a new course and pave the way for product excellence and long-term global change.

Dr. Roy AlexanderAdvisor, Community Carbon Reduction

Dr. Alexander is RSK Professor of Environmental Sustainability, University of Chester, England and recognized expert on the subject of sustainable community development and geoecology.

Dr. Allan J. BakerAdvisor, Biodiversity

Dr. Baker is the Head of the Centre for Biodiversity and Conservation Biology at the Royal Ontario Museum and cross-appointed Professor of Zoology at the University of Toronto.

Dawn BazelyAdvisor, Biodiversity

Dawn is the Associate Professor of Biology at York University and a trained ecologist whose research into plant-animal interactions is world-renowned.

Laurie CootsAdvisor, Strategy and Marketing

Laurie is a Free Agent of Disruption with 29 years of proven marketing prowess as Global CMO of Chiat/Day and the TWBA Network.

David EtkinAdvisor, Natural Hazards & Emergency Management

David is the Graduate Program Director for the Masters of Disaster and Emergency Management Program at York University in Canada where his expertise in the area of natural hazards and disasters is widely lauded.

Peter C. FusaroAdvisor, Carbon

Peter is the Chairman & Founder of US-based Global Change Associates, a best-selling author, and an energy-industry thought leader who co-created the Energy Hedge Fund Center.

TJ GaldaAdvisor, 3-D Animation and Visualizations

TJ is the Development Director at Electronic Arts and an instructor at Vancouver Film School with a well-award career in film, animation, and video games, including five Emmy Awards and one Academy Award nomination.

Nadir Hirji, Ph.D.Advisor, Strategy

Nadir is EVP Management Consultant at Jackman Reinvention Inc. He ransforms Fortune 1000 companies and government agencies by leading and implementing strategic analysis and change efforts.

Mark Liponis, M.D. – Advisor, Preventative Medicine

Dr. Liponis is a practicing clinician with over 20 years of emergency experience and medical television personality. He currently oversee medical programming as Corporate Medical Director of Canyon Ranch.

Kenneth OgilvieAdvisor, Policy

Kenneth is that Senior Advisor Corporate Responsibility and Sustainability for Deloitte & Touche LLP Canada. He also carries the title of Executive Director Emeritus of Pollution Probe, one of Canada’s most distinguished environmental groups.

Dr. Doug ReeveAdvisor, Chemical Engineering & the Environment

Professor Reeve is the Former chair of the Department of Chemical Engineering and Applied Chemistry at the University of Toronto as well as the inaugural Frank Dottori Chair in Pulp and Paper Engineering.

Dr. Karl-Henrik RobèrtAdvisor, Sustainability & The Natural Step Process

Dr. Robèrt is one of Sweden’s foremost cancer scientists and is the founder of The Natural Step (TNS), an international NGO that promotes a scientific consensus approach for social, ecological and economic sustainability.

Dr. Ted SargentAdvisor, Nanotechnology

Dr. Sargent is a Professor in the Department of Electrical and Computer Engineering at University of Toronto where he also holds the Canada Research Chair in Nanotechnology.

Dr. Mathis WackernagelAdvisor, Ecological Footprint

Dr. Wackernagel is President of the Global Footprint Network and co-developer of the Ecological Footprint, a widely-used measure of sustainability.

Dr. Catharine WhitesideAdvisor, Medicine

Dr. Whiteside is the Dean of the University of Toronto Faculty of Medicine and Vice Provost of Relations with Health Care Institutions since 2005. She is a leading Canadian authority in the health sciences field and a champion of research and innovation in the space.

Dr. Norman YanAdvisor, Water and Ecological Issues

Dr. Yan is a professor in the Department of Biology at York University where his work focuses on the direct and indirect effects of multiple anthropogenic stressors on ecosystems.