We change behavior for Good.



These folks steer our ship and ensure that we never lose sight of our ultimate goal: To create change – for good.

Dr. Ron Dembo
CEO & Founder, Zerofootprint

Ron founded Zerofootprint, a revolutionary software company that uses technology to motivate and habituate social and behavioral change – for good. Prior to Zerofootprint, Ron founded Algorithmics, the world’s largest enterprise risk software company – until it was sold to Fitch in 2005, then again to IBM in 2012. Algorithmics was recognized as one of Canada’s 50 Best Managed companies while Ron was still at the helm. Before he was a lauded businessman and entrepreneur, Ron enjoyed a distinguished 10-year academic career at Yale University where he was a Professor of Operations Research and Computer Science. He sits on a number of boards, has authored three books, and written over 60 scientific papers. In 2007, Ron was honored as a lifetime Fields Institute Fellow for his contribution to Canadian Mathematics in 2007.

Dr. Jon S. Dellandrea

Jon has a long and impressive career in academia. He was Vice-President University Development at the University of Waterloo, President of the Mount Sinai Hospital Foundation, Vice-President and Chief Advancement Officer at the University of Toronto, and Pro-Vice-Chancellor at the University of Oxford. While at Oxford, he launched a campaign for over $2.5 billion – making it the largest campaign to date in Europe. He is the recipient of numerous awards including: the 1996 Outstanding Fundraising Executive, Toronto chapter, National Society of Fundraising Executives; the 1999 Outstanding Achievement Award , Canadian Council for the Advancement of Education; the first Canadian to receive the Laureate Award, Institute for Charitable Giving, U.S.A. (2001); Member, Order of Canada in 2006; and in 2008, an honorary doctor of laws by the University of Toronto "for his transformative influence on the advancement profession and the culture of philanthropy in Canada and internationally".

Gordon Feller
Director, Cisco Internet Business Solutions Group (IBSG) Public Sector Practice, Urban Innovations Team

Gordon is a trusted advisor for leaders in communications and technology. He is an expert in using information systems to help solve complex urban environmental problems – like reducing carbon emissions – and to develop practical and forward-looking solutions that intersect economics, technology, and sustainability.

John Wiebe
President and CEO, Globe Foundation of Canada CEO, Sustainable Media Group LLC President, GLOBE Group

John is a wealth of corporate governance knowledge and an environmental leader. For the past 35 years, he has advised governments and corporations on sustainability, corporate governance, and Asia Pacific relations. In 2011, he earned a Clean16 nod – as one of 16 people who’ve made waves in clean capitalism and sustainability in Canada. John is a member of the Government of Canada’s Cleantech Advisory Board and the Mayor of Surreys Clean Energy Advisory Network.

Ian Yolles
Senior Advisor, Purpose

Ian works with his team at Purpose to create 21st century movements that use mass digital participation to solve some of the world’s biggest problems. No small feat! He recently served as Recyclebank’s Chief Marketing Officer and subsequently its Chief Sustainability Officer. He also co-founded Nau, an innovative social venture apparel company. Ian holds a B.A. from Antioch College, received a Postgraduate Research Fellowship from the Thomas J. Watson Foundation and is a Graduate of the Executive Development Program at the Sauder School of Business, University of British Columbia.

Dr Nadir Hirji
Partner & Chief development officer, Jackman Reinvents

Dr Nadir Hirji has a proven track record of helping public and Private Equity-owned organizations reinvent in order to be more competitive, enter new markets, and redefine customer journeys that better engage current and future customer segments. This led to increased overall enterprise value (stock price or sales multiple). Nadir is widely recognized for his thought leadership and ability to develop creative strategies and gain executive alignment and buy-in for rapid activation. He is a sought after conference speaker and media voice across consumer and economic trends, and has been interviewed by BNN, the Globe, Washington Post, and other leading news organizations. Nadir is a director on numerous organisations including, Centre for Addition and Mental Health Foundation, Futurpreneur Canada, and Schulich School of Business Health Management Program. Nadir has a Ph.D in Medical Sciences from the University of Alberta and was the recipient of many national and international awards.