We change behavior for Good.

Category: Behaviour Change

Turn energy waste into social good.

Behaviour Change, Employee Engagement, GoodCoins
  • 28 Apr
  • Ron Dembo
  • 0 Comments
The ugly truth is this: Canadians waste a LOT of energy. It’s exorbitant. There are lots of ways that we can reduce our consumption. Lots of programs put in place to educate. But we’re creatures of habit and convenience. And we keep on wasting and wasting and wasting… Transform waste into good Behaviors are easier Read More

Good people are healthy people. It’s proven.

Behaviour Change, Employee Engagement, GoodCoins
  • 22 Apr
  • Ron Dembo
  • 0 Comments
In 2012, we launched a little something called GOODcoins. The world’s first social currency and a platform for behavioral change that sticks. We did it because we saw a direct correlation between GOOD behavior (exercise, environmental consciousness, social responsibility, etc.) and positive healthy outcomes (happiness, job satisfaction, reduced healthcare system pressures, better relationships, etc.). It Read More

More Trees Means Less Carbon

Behaviour Change, Carbon Offset, Climate Change, Environment
  • 17 Feb
  • Ron Dembo
  • 0 Comments
There is only one known way to take carbon OUT of the world: Trees. A Zero Carbon Britain report notes that all of the various technologies proposed to help achieve zero carbon by 2027 are either low or, at best, zero carbon emitters. “Forests are the only netnegative technology currently available,” says the report. With this in mind, tree-based offset schemes... Read More

The link between corporate philanthropy and employee engagement

Behaviour Change, Climate Change, Environment
  • 14 Feb
  • Ron Dembo
  • 0 Comments
Big companies want more (social) bang for their buck! The trend is undeniable: corporations are becoming more and more aware of the need to be both financially viable and socially responsible. We are seeing more companies than ever before link their corporate philanthropy initiatives with employment engagement strategies. Take the fictional company Goodcorp... Read More

Governments and Green Credits

Behaviour Change, Carbon Offset, GoodCoins
  • 25 Jan
  • Ron Dembo
  • 0 Comments
Can governments get citizens to care about carbon emissions? Today, many governments have lofty environmental initiatives to meet. They have great ideas and innovative programs; what they lack is citizen engagement. Programs are usually one of two trending: carbon taxes or personal carbon quotas. Instead of punishing for overages, what if we turned the... Read More

Are all eco-resorts even?

Behaviour Change, Carbon Offset, Environment
  • 15 Oct
  • Ron Dembo
  • 0 Comments
Recycled toilet paper and organic coffee doesn’t make a resort eco-friendly. Eco-travel is a hot market, but with not reliable rating system or regulatory body, the word “eco” is overused and misrepresented. For those who truly care about the sustainability and environmentally-conscious practices of their travel destination (and we ALL should), we think... Read More