We change behavior for Good.



This is our front-line team. The people who dig deep on a daily basis to change behaviors – and the world.

Dr. Ron Dembo
CEO & Founder, Zerofootprint

Ron founded Zerofootprint, a revolutionary software company that uses technology to motivate and habituate social and behavioral change – for good. Prior to Zerofootprint, Ron founded Algorithmics, the world’s largest enterprise risk software company – until it was sold to Fitch in 2005, then again to IBM in 2012. Algorithmics was recognized as one of Canada’s 50 Best Managed companies while Ron was still at the helm. Before he was a lauded businessman and entrepreneur, Ron enjoyed a distinguished 10-year academic career at Yale University where he was a Professor of Operations Research and Computer Science. He sits on a number of boards, has authored three books, and written over 60 scientific papers. In 2007, Ron was honored as a lifetime Fields Institute Fellow for his contribution to Canadian Mathematics in 2007.